SOUNDBRANDING

Acoustic branding, also known as sound branding, is a marketing strategy that had its origins several thousand
years ago (e.g. church bells or fanfares), but was only used commercially at the beginning of the 20th century.

The human body is designed to perceive auditive signals and to process them in the shortest possible time,
for example auditory impressions are recognized and processed 20 times faster than visual impressions.

Feelings, memories and also desires are evoked or reinforced in every person by certain sounds.
That means our behavior can be influenced or changed by targeted audio signals.
Various studies have shown that sound significantly influences our perception, for example our sense of time,
our speed of movement (e.g. when shopping), our buying behavior and even our taste sensation.

For me, the interplay of psychoacoustics and conditionable recognition value are some of the most important parts of the concept.
At least as important in my opinion is of course the connection with the brand identity,
integrating it and presenting the values ​​of the respective brand acoustically is essential.
Strategic analysis, design and uniqueness are other important points for sound branding to work.